True Energy-CEO joins board of Denmark’s industry association for the future of energy

I Energi Bestyrelse (True Energy-CEO joins industry association board)
True Energy-CEO joins industry association board

Charlotte Blou Sand, founder and CEO of True Energy, has been elected to the board of directors of Intelligent Energy. Intelligent Energy is the Danish association for the future of green energy.

True Energy’s ground-breaking work on giving customers better access to cheaper and sustainable energy has been acknowledged by the Danish energy industry.

The acknowledgement comes in the form of a seat on the board of directors of Intelligent Energi (The Danish Intelligent Energy Alliance). This seat is gladly taken by Charlotte Blou Sand, founder and CEO of True Energy. Intelligent Energi is the Danish industry association dedicated to creating and leveraging the value of the future green electricity grid.

It is especially True Energy’s work on optimizing and automating the charging of electric cars that has attracted much attention. True Energy also offers similar automatic, greener and cheaper operation of home appliances.

As Charlotte Blou Sand states: “Our mission is to make it easy for customers to automatically use electricity when it is most climate-friendly – and cheapest. Intelligent Energy is an industry organisation that shares True Energy’s ambitions for intelligent energy use. I have been welcomed onto the board with curiosity and open arms by the established energy industry players. The interaction with other organisations and companies leads to new opportunities. This for both our own and the other companies’ customers. ”In addition to representatives from the energy industry, Intelligent Energi also includes research institutions. Commercial entities in the electricity market. Key technology suppliers and all types of utilities. Intelligent Energy focus points include, among other things, the interaction between public energy infrastructure and commercial players.  This is a prerequisite for promoting integration across supply types (solar, wind, etc.), flexible energy use and business development for the benefit of customers.

When Charlotte Blou Sand was asked to join the board, she was flattered and aware of what she and True Energy can offer as a start-up in the energy industry.

“As a start-up, you are always juggling a lot of tasks and have frequent contact with all parts of the energy industry. I work with daily bids for our frequency control services on the Nordpool exchange. I talk to customers face-to-face about what motivates them to go electric and become more environmentally friendly, and I talk Tesla owners through setting up our app – often all over the course of one day. Furthermore, I have 15 years’ of experience working with digital transformation of corporate setups and whole companies. This gives me a unique vantage point and ability to look at the industry with fresh eyes” she says. Charlotte Blou Sand also points to True Energy’s international ambitions and experience as an area where she and the company can contribute to Intelligent Energi’s work.

True Energy Facts: Founded in 2018. True Energy works to make it easy for customers to automatically use electricity when it is cheapest and most climate-friendly. At the same time, True Energy’s solutions help to balance the energy grids. This because the most green energy sources are added. In this way, we – and our customers – support the transition toward more renewable energy.


True Energy-CEO joins industry association board.