True Energy and Barry Sign Cooperation Agreement

Two of Denmark’s leading energy and technology companies have signed a new agreement that enhances the opportunity for Danish consumers in general and electric vehicle (EV) owners, in particular, to contribute to a more sustainable world.

True Energy, a Landis+Gyr company, has signed a new partnership agreement with Barry, one of Denmark’s leading, fully digital utility companies. The agreement enables Barry to offer its customers access to several new services and solutions related to EV charging.

As a result, electric vehicle owners can benefit from True Energy’s solutions for automated, intelligent charging when the electricity is most cost-efficient and most climate friendly. In addition, customers have the opportunity to earn rewards while their cars are charging. Barry, together with True Energy, will be able to offer access to the so-called cable discount scheme, which enables EV owners to benefit from discounts on their energy bills by agreeing to offer their car as a “buffer” in the electric grid. With True Energy’s solution, EV charging automatically stops and restarts for short periods, when needed. Initially the cable discount scheme is active primarily during the night. Subsequently, electric vehicles support a balanced electric grid.

Charlotte Blou Sand, Founder and CEO of True Energy, says:

“For us, Barry is a perfect match for True Energy’s solutions and values. We both focus on the green transition and the role electric cars have in making this transition a success. Therefore, the agreement is excellent news for anyone who wants to support the shift to more renewable energy.”

Christophe Lephilibert, Barry’s CMO, says:

“Barry integrates flexibility, climate focus and future electricity consumption into its solutions and offers. It is about enabling our customers to match their values ​​and needs with the way they use energy, while simultaneously offering highly competitive prices.  Innovative technology solutions such as True Energy’s are a must-have that further differentiates us as a utility.”

Electric Vehicles: Creating Opportunities instead of Challenges

Denmark has set ambitious goals for the expansion of electric vehicles, with the target to increase the number of EVs on Danish roads to one million before the end of the decade. Reaching this goal requires infrastructure development and intelligent, innovative use of electric vehicles and smart charging infrastructure technology.

Electric four-wheelers can pose a challenge to the existing energy grid’s capacity. For example, charging a plethora of EVs simultaneously at peak times may be a too high a load for the existing electricity grid and power generation capacities.

True Energy’s portfolio offers solutions to solve these challenges, by automating the charging process of electric vehicles to leverage the most cost-efficient and climate-friendly point in time to charge, which is often during the night. In addition, together with the cable discount scheme, True Energy’s solution helps to reduce the need for expensive fossil fuel backup generators.

About True Energy

True Energy was founded in Denmark in 2018. With partners in the Nordics, we aim to make it easy for customers to automatically use electricity when it is cheapest and most climate-friendly. At the same time, True Energy’s solutions help balance the energy grid. In this way, we – and our customers – support the transition to more renewable energy.

Since 2021, True Energy is part of Landis+Gyr AG, a leading global provider of integrated energy management solutions for the energy industry. Offering one of the broadest portfolios, we deliver innovative and flexible solutions to help utilities solve their complex challenges in Smart Metering, Grid Edge Intelligence and Smart Infrastructure. With sales of USD 1.4 billion in FY 2020, Landis+Gyr employs more than 5,000 people in over 30 countries across five continents, with the sole mission of helping the world manage energy better. For more information, please visit our website

To learn more about True Energy’s solutions, please visit:

Contact, True Energy: Martin Brøndum Klode, Chief Marketing Officer (email: / phone: +45 40 33 38 58)

About Barry:

Barry was founded in Denmark in 2018. Barry is a 100% digital electricity supplier that facilitates smarter, cheaper and more climate-friendly energy consumption.

Read more about Barry here: